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The next morning I got up and logged into my PRWeb account. They have a stat’s program that tells you how many pageviews your press released has received, and I was curious to see whether I’d gotten 5 or heaven forbid 20 clicks. (I’m such a pessimist at times!) Well you could have pushed me over with a calm summer breeze after I saw those numbers. At 7:30 am EST my press release already had 40,000+ pageviews. By the end of day, that number had surpassed 96,000.
Since 1997, PRWeb has been reinventing the press release by offering enhancements enabling companies to maximize their PR capabilities online. They were the first to develop an SEO press release distribution strategy based on direct-to-consumer communication, and they continue to offer new tools to help companies communicate their news.
If press releases have any potency now, it comes from showing up in Web searches and, hopefully in the process, raising a company’s profile online. Thanks to online distributors like PRWeb, your release can become virtually ubiquitous on the Web.
Our releases all have gotten us several links a piece and we also have three business deals that have been very good for our sites that came from releases we’ve issued putting us on that company’s radar in the first place. Press releases, and PRWeb as a distribution method, have earned their spot in our marketing budget.
It is definitely THE most cost-effective online distribution service that allows you to search-optimize your releases with keyword embedded links, attached files, images and more -- ensuring they'll be found in Google News and Yahoo News. And they can be found not only by media but also prospects and other buying influencers.
Distributing news announcements and promotable content through PRWeb has been an instrumental component of our PR and search engine optimization client programs since 2001, with a direct and measurable impact.
Lee Odden, CEO,
Top Rank Marketing
In launching Makeover Train, we wanted to create an online buzz about the show. In embedding the video within the press release, we gave journalists, bloggers, potential audience members a preview of the show. Ultimately, our release received over 50,000 impressions throughout the Web, and we observed a substantial spike in the number of views our promotional video received.
Steve Harris, Executive Producer
As a result of our campaign, we have been featured on just about every automotive related blog as well as classic and performance car sites. We also generated coverage in some of the biggest industry magazines including Popular Mechanics and Hot Rod and created consumer buzz about the Corvette boat that is still going on.
Amy Mauzy, PR Manager, Malibu Boats
In part, the PRWeb analytics has enabled me to better quantify public relations results. This is helpful when communicating the value of PR to management, for example, I can definitively report to the CEO that, 'We got X number of impressions.'
Eric Haley, Pizza Fusion
The coverage we got was nothing short of incredible. I think getting onto Forbes was my favorite.
Scott McIntosh, CEO, MusikPitch