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PRWeb shared a case study with us, involving a firm that typically sees a boost in search engine rankings and a 50% spike in web traffic after they issue a release. In fact, for one release in particular, the firm saw a spike of 400% on two different Web sites, and the firm doesn't believe they were from the same users. They also incorporate social media tools like Twitter to extend the "shelf life" of press releases, and say that drives additional traffic.
$200 press release remains one of the most inexpensive approaches to search engine optimization.
Since 1997, PRWeb has been reinventing the press release by offering enhancements enabling companies to maximize their PR capabilities online. They were the first to develop an SEO press release distribution strategy based on direct-to-consumer communication, and they continue to offer new tools to help companies communicate their news.
The next morning I got up and logged into my PRWeb account. They have a stat’s program that tells you how many pageviews your press released has received, and I was curious to see whether I’d gotten 5 or heaven forbid 20 clicks. (I’m such a pessimist at times!) Well you could have pushed me over with a calm summer breeze after I saw those numbers. At 7:30 am EST my press release already had 40,000+ pageviews. By the end of day, that number had surpassed 96,000.
Best Press Release Distribution Company in United Kingdom
The coverage we got was nothing short of incredible. I think getting onto Forbes was my favorite.
Scott McIntosh, CEO, MusikPitch
When our record label wanted to grow to international status, we made the decision five years ago to use PRWeb exclusively for all our label releases. Today, Platinum Plus Universal is ranked by Billboard as one of the top 10 indie labels in Nashville. Our readership has literally tripled in the past two years. It is annually several million people now. We attribute all of this business growth to PRWeb and our regular use of PRWeb for all our business press releases.
Robert Metzgar, General Manager, Platinum Plus Universal
In launching Makeover Train, we wanted to create an online buzz about the show. In embedding the video within the press release, we gave journalists, bloggers, potential audience members a preview of the show. Ultimately, our release received over 50,000 impressions throughout the Web, and we observed a substantial spike in the number of views our promotional video received.
Steve Harris, Executive Producer
The power of PRWeb is really quite amazing. And we've achieved all this at a very affordable cost. It's as if we had our very own PR department!
David Harries, Owner, Yellowwedge Cheese
Our releases get between 500 and 1,000 full page reads and anywhere from 20,000 to 40,000 impressions. Almost all of our news gets picked up by the industry blogs.
Manish Naik, Furnace MFG