PRWeb shared a case study with us, involving a firm that typically sees a boost in search engine rankings and a 50% spike in web traffic after they issue a release. In fact, for one release in particular, the firm saw a spike of 400% on two different Web sites, and the firm doesn't believe they were from the same users. They also incorporate social media tools like Twitter to extend the "shelf life" of press releases, and say that drives additional traffic.

Since 1997, PRWeb has been reinventing the press release by offering enhancements enabling companies to maximize their PR capabilities online. They were the first to develop an SEO press release distribution strategy based on direct-to-consumer communication, and they continue to offer new tools to help companies communicate their news.

Our releases all have gotten us several links a piece and we also have three business deals that have been very good for our sites that came from releases we’ve issued putting us on that company’s radar in the first place. Press releases, and PRWeb as a distribution method, have earned their spot in our marketing budget.

PRWeb is the perfect tool for small businesses and one I recommend in my book. It’s a social media press release without the high price tag or monthly fees. They’ll get your press release into search engines and on top news sites like Google News. You’ll reach journalists and bloggers. Best of all you pay once and the link is there forever.

Every time I call PRWeb, someone awesome answers the phone right away. I really appreciate the gracious attitude and hard work of your employees as well as the fact that things get done while I'm on the phone...