Drive Traffic, Interactions and Sales
Website traffic picks up and we see a flurry of enquiries almost immediately following a release.
L&L Automotive represents Mercedes-Benz, AMG and smart brands, offering customers the widest choice of new cars and used cars complete with manufacturer-approved after sales services. It employs 150 staff members throughout its retail outlets. This team stands ready to serve the automotive needs of Hertfordshire and all of England.
Upward trend in page views and interactions
Mercedes-Benz Hertfordshire had a number of objectives when searching for a press release distribution service.
“We wanted to increase the reach of our news coverage” said David Newman, Digital Marketing Executive. “We also wanted to target the most relevant audience to increase traffic to our website. And all of this within an affordable package.”
David’s PR and marketing strategy includes daily announcements of new products and updates. Mercedes-Benz Hertfordshire signed up to an annual subscription with PRWeb, allowing them to publish a daily release.
“I was initially attracted to PRWeb based on value for money”, stated David. “I was also convinced the system would generate the exposure and visibility we needed to encourage new business enquiries.”
Within 4 months PRWeb has already proven its worth.“PRWeb is unrivalled”, David said. “Our releases are always picked up on Yahoo! News and Google, and thanks to credible referral traffic to the website we can efficiently report on the ROI of the news release alone. It’s great to be able to measure exactly where the interest stems from.”
“PRWeb helps create noise and buzz around our brand”, said David. “It consistently delivers fantastic results with instant visibility for newly created web pages whilst also enhancing older pages. Historically, we would send out a release and wait impatiently for results. With PRWeb it’s instant. Website traffic picks up and we see a flurry of enquiries almost immediately following a release.”
“The most noteworthy results came about in January when our Mercedes CLA press release received over 3,800 page reads, well above our average of 500! In addition, PRWeb measures each time a reader ‘interacts’ with a news release, usually a hit of 50 on average. For this release we reached over 2,000 interactions within the month. We had nine online enquiries directly from the press release. The coverage we received was staggering and totally exceeded our expectations”, David concluded.
"Investing in PRWeb has enabled us to achieve widespread coverage. Other newswires don’t even come close. The system is really intuitive and easy to use. I couldn’t fault it; I could only recommend it, which justifies why we have it as our number 1 newswire.”